The Cult Of K*nzo

The Cult Of K*nzo

5 no. saves icon · Fringe Theatre, Contemporary

On November 5 2016, Paula Varjack found herself queuing at 4:00 am, outside of a shopping centre in east London, for the collaboration between the high end designer KENZO and high street label H&M.

Lyn Gardner avatar
29 January 2019  ·  Follow on Stagedoor
“Paula Varjack grew up in a household where her mum had subscriptions to lots of high-end fashion mags. She loved looking at the pictures but she knew that what they showed was financially out of her reach. This new piece from a seriously talented artist is a multi-media performance examining exclusivity and entitlement in an increasingly socially unequal world.”


Five hours later, she and twenty others were given ten minutes to shop a cordoned off section of a store. After paying at a till staffed by cheering applauding sales assistants, she emerged carrying the largest shopping bag she had ever carried, in a complete and total daze. What had just happened? What was it about Kenzo?

THE CULT OF K*NZO is a solo performance combining storytelling, videography, sound design and choreography, to playfully explore one woman’s life long desire for luxury, the ways in which luxury brands create that desire, and the journey of one man’s dream to become a fashion designer. Across all of these stories are outsiders, the tension between inclusion and exclusion, and the mysterious allure of high end. Why do we want the things that we want? What’s in a brand?

Critic reviews

It is a production that revels in its own creativity whilst simultaneously highlighting the derivative commerciality behind the glamour

A Younger Theatre

Date & time

Show ended
Tue 5 Feb - Sat 9 Feb, 9pm


58-60 Hampstead Road NW1 2PY London, UK · Get Directions
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