The Cult Of K*nzo
5 
· Fringe Theatre, Contemporary
On November 5 2016, Paula Varjack found herself queuing at 4:00 am, outside of a shopping centre in east London, for the collaboration between the high end designer KENZO and high street label H&M.
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Overview
Five hours later, she and twenty others were given ten minutes to shop a cordoned off section of a store. After paying at a till staffed by cheering applauding sales assistants, she emerged carrying the largest shopping bag she had ever carried, in a complete and total daze. What had just happened? What was it about Kenzo?
THE CULT OF K*NZO is a solo performance combining storytelling, videography, sound design and choreography, to playfully explore one woman’s life long desire for luxury, the ways in which luxury brands create that desire, and the journey of one man’s dream to become a fashion designer. Across all of these stories are outsiders, the tension between inclusion and exclusion, and the mysterious allure of high end. Why do we want the things that we want? What’s in a brand?
Critic reviews
It is a production that revels in its own creativity whilst simultaneously highlighting the derivative commerciality behind the glamour
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